Friday, October 10, 2008

Want to be an Air New Zealand Walking Billboard!?

Posted by Cecile at Friday, October 10, 2008
One Sunday afternoon, few years ago, my cousins and I were talking about politics, economy and everything that has to do with American life. The economy was slowly getting tough and it affects most of the people, whether poor or rich. Then, we came to a point where most of us started talking about moving from small town of New Mexico to a big city, Los Angeles in California and find a job there. One of us agreed and actually gets online to find a job. While the rest of us decided to stay in New Mexico. I was preparing for my wedding then, that is why I didn’t agree to move plus my husband’s work was there.

The economy is tough right now and getting a job is not that easy. We now have a four year old son, was relocated from Texas to Virginia and living in an apartment. My husband’s work is also shaky. With all these things in mind, Air New Zealand is holding a casting call in late October to select 30 adults to act as a walking billboard. Each of them will have to shave their head and tattooed at the back of their heads with the message read “Need a Change?” as part of airline’s marketing strategy. Cranial billboards will be asked to go about their bald lives hat-free carrying the message and, when asked, communicating about individuals' needs for change and the transformation that a journey to New Zealand offers.
We know someone who might perfectly fit for this kind of job. He is my husband’s childhood friend who never marries and stayed at his parent’s house still, has shaved bald and a tiny goatee.

If you or someone you know who would love to join the casting call, mentioned them about the possible job as a cranial billboard in California (L.A). I am sure they will enjoy the job for this perfect for them. Winners cranial billboard can choose a cash prize or an economy roundtrip ticket to New Zealand. Go to Air New Zealand
to win a life-changing journey for two to New Zealand. They will release the details of time and location of the casting call later this week.



iceah said...

wow, this is good advertising hehehe :p


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